Introduction

The best foundation in Japan can be your best friend when it comes to looking more perfect for some time. It will help you hide any blemishes, wrinkles, patches on the skin, and let your natural appearance shine through.

The foundation is an essential part of any cosmetic look. The best foundation in Japan provides an even canvas for all the other components of a look-contour, concealer, brows, and so on—to shine, allowing makeup artists and beginners to create their masterpieces.

But selecting this masterpiece is itself an arduous task. The market has thousands of different products and advertisements that make it more appealing. Some of the typical questions regarding foundation are:

  • Which one is the best foundation?
  • Will the best foundation match my skin tone?
  • What are the benefits of using a foundation?

And so on. Therefore, we have compiled a list of the best foundation brands in Japan for you. Keep scrolling!

Our pick of the 7 best foundation makeup of 2024 in Japan

Zotezo Score
Best Foundation
Lowest Price

A

$2,300.00

$2,300.00

B+

$1,859.00

$1,859.00

B+

$1,945.00

$1,945.00

B+

$4,508.00

$4,508.00

B+

$5,060.00

$3,420.00

B

$2,200.00

$1,555.00

B

$2,970.00

$2,970.00

Let's take a deep dive into these 7 best Foundation in Japan

Best Overall Foundation in Japan

HarperCollins

A

Zotezo review

The “People who viewed this also viewed” product is a highly regarded and awarded series that takes place in a crumbling Galactic Empire and focuses on Hari Seldon’s two Foundations. With an extraordinary imagination and well-crafted storytelling, this series provides a rich and immersive reading experience. However, it may have limited availability in public libraries and the TV series adaptation may not accurately represent the original trilogy.

Product details

  • Hugo Award-winning series

  • Set in a crumbling Galactic Empire

  • Focuses on Hari Seldon's two Foundations

  • Showcases an extraordinary imagination

Benefits of Related Products: [Model]

  • Highly regarded and awarded: The Hugo Award-winning series has received recognition for its quality and storytelling, making it a trusted choice for readers

  • Rich and immersive world: The series is set in a crumbling Galactic Empire, providing a fascinating backdrop for the narrative and allowing readers to escape into a detailed and imaginative universe

  • Compelling central plot: With a focus on Hari Seldon's two Foundations, the series offers a captivating storyline that keeps readers engaged and eager to discover what happens next

  • Well-crafted storytelling: The series showcases an extraordinary imagination, further enhancing the reading experience and ensuring that readers are entertained throughout

Drawbacks

  • Limited availability in public libraries

  • TV series adaptation may not accurately represent the original trilogy

日本ロレアルConsumer Products Div.

B+

Zotezo review

The Maybelline Fit Me Liquid Foundation R 120 is a long-lasting liquid foundation with a wide range of shade options and a smooth powder-like finish. However, some users may find the shade range limited and the packaging could be more durable.

Product details

  • Liquid foundation

  • Wide range of shade options (17 different shades)

  • Exact color fit

  • Non-sticky formula

  • Smooth powder-like finish

  • Yellow hue for standard skin tone (Color: 120)

Benefits of Maybelline Fit Me Foundation R 120

  • Long-lasting formula

  • Wide range of shade options

  • Smooth powder-like finish

Weaknesses

  • Some users may find the shade range limited

  • The packaging could be more durable

B+

Zotezo review

The WET N WILD Photo Focus Foundation in Nude Ivory is a brand new and unopened product that offers a range of benefits. It is suitable for fair skin tones, has an affordable price, good color selection, buildable coverage, long-lasting wear, smooth application, and quick delivery. However, some users may find the limited shade range and thin consistency as drawbacks.

Product details

  • Brand new and unopened condition

  • Manufacturer Product Guarantee not supplied

  • Country of Origin, Product Specifications, and trademark not in a foreign language notation in the USA

  • Does not come with accessories

Benefits of WET N WILD Photo Focus Foundatio...

  • Suitable for fair skin tones

  • Affordable price

  • Good color selection

  • Buildable coverage

  • Long-lasting wear

  • Smooth application

  • Quick delivery

Disadvantages

  • Limited shade range: Some users may find it difficult to find their exact shade as there are only 6 shades available

  • Thin consistency: The foundation may feel thin upon application, which may not be preferred by those who prefer a thicker formula

ESTEE LAUDER(エスティローダー)

B+

Zotezo review

The ESTEE LAUDER(エスティローダー) エスティローダー ダブル ステイ イン プレイス メーク 1W2 サンド 単品 30ミリリットル (x 1) [並行輸入品] is a long-lasting foundation that provides good coverage and a natural matte finish. It has an excellent application and is comfortable to wear, but it is on the expensive side and may require some skill to achieve the desired coverage and finish.

Product details

  • ESTEE LAUDER(エスティローダー) エスティローダー ダブル ステイ イン プレイス メーク 1W2 サンド 単品 30ミリリットル (x 1) [並行輸入品]" comes in a 30ml size

  • The product package may not have the "PA++" label, but the content remains the same

  • The package weighs 0.126 kg

  • The dimensions of the product are 40mm (width) x 32mm (depth) x 95mm (height)

Benefits of Estee Lauder Double Stay in Plac...

  • Long-lasting formula

  • Provides good coverage and a natural matte finish

  • Excellent application and comfortable to wear

Negatives

  • High price

  • Requires some skill to achieve desired coverage and matte finish

B+

Zotezo review

The 江原道(コウゲンドウ) マイファンスィー アクアファンデーション 002 30ミリリットル (x 1) is a gentle, skin-friendly foundation that provides good coverage and leaves a natural, radiant finish. It is suitable for sensitive skin and does not cause any skin irritation. Additionally, there are no negative reviews or drawbacks mentioned about the product.

Product details

  • Color: 002 / Pink ochre (light skin color)

  • Size: 1.0 fl oz (30 ml)

  • Made in Japan

  • Volume: 1.0 fl oz (30 ml)

  • All ingredients: water, cyclopentasiloxane, diphenylxylloxifenyl trimethicone, zinc oxide, (HDI/trimethyllacton) cross polymer, isonananate, PEG-9

Benefits of Kougendou MyFansy Aqua Foundatio...

  • Gentle on the skin and does not cause any skin irritation

  • Provides a good coverage and leaves a natural, radiant finish

  • Suitable for sensitive skin and contains skin-friendly ingredients

Cons

  • No negative reviews or drawbacks mentioned about the product

B

Zotezo review

The Revlon Color Stay Long Wear Makeup 180 Sand Beige Natural Skin Color SPF 15 PA++ Liquid Foundation is a long-lasting foundation that is suitable for both normal and mixed skin types. It has an anti-fall formula to prevent smudging or transferring of makeup. However, some users may find the color too dark and the formula too thick.

Product details

  • 24-hour long wear

  • Anti-fall formula

  • Suitable for normal and mixed skin types

  • Reviewed by Lebron Laboratory (individual differences may exist)

Benefits of Revlon Color Stay Long Wear Make...

  • Long-lasting wear for up to 24 hours

  • Anti-fall formula to prevent makeup from smudging or transferring

  • Suitable for both normal and mixed skin types

Drawbacks

  • Color may be too dark

  • Some users may find it too thick

アモーレパシフィックジャパン (AB9HB)

B

Zotezo review

The ETUDE OFFICIAL Double Lasting Serum Skin Foundation is a lightweight and comfortable foundation that provides a shiny finish. It contains 68% beauty ingredients, including hyaluronic acid, and has a thin veil for a lighter fit. However, it may not be suitable for combination skin as it tends to crumble and break down around the nose area over time and may not provide strong coverage for those looking for high coverage.

Product details

  • Lightweight and comfortable to wear

  • Shiny finish

  • Skin care foundation with 68% beauty ingredients including hyaluronic acid

  • Thin veil for a lighter fit

  • High beauty ingredients for a firm and glossy skin

  • Prevents makeup from drying out, masks

Benefits of ETUDE Double Lasting Serum Skin ...

  • Lightweight and comfortable to wear

  • Shiny finish

  • Contains 68% beauty ingredients including hyaluronic acid

  • Thin veil for a lighter fit

Weaknesses

  • May not be suitable for combination skin as it tends to crumble and break down around the nose area over time

  • May not provide strong coverage for those looking for high coverage

Tips for choosing the right foundation makeup for you

The best foundation in Japan will help you improve your appearance in accordance with your choices. However, the difficult part is still getting your hands on the best one. Here, we will try to explain the factors to consider when buying a foundation.

Shade

Foundation is all about blending the liquid with your original skin tone, but make the skin look smooth and better. However, in order to close in on your skin tone, you better check the different shades and opt for the one that suits you better.

Waterproof

Foundations can cover up your natural imperfections, but still, they can surely get washed off by tap water, rain and may even damage your look after seating. Thus, a waterproof foundation may be a wiser option these days.

Quantity

As a beauty product that needs to be applied to your skin, the quantity of the product is important to keep in mind while buying the best foundation in Japan. A higher quantity is always appreciated.

Types

There are different types of foundations available in the market that are designed especially for certain skin types. So, you better get one according to your skin type.

Products listed here are carefully reviewed and tested by our expert authors and reviewers. If you buy through links on this page, we may earn a small commission. Here’s our editorial process.

How we reviewed these products

Advantages of using foundation makeup

Ensures protection against sun

While sunshine is beneficial to the skin since it provides Vitamin D, excessive exposure can cause skin damage and premature aging. Natural sun protection, such as zinc oxide and titanium oxide, will be included in a worthy foundation to protect your skin from UVA and UVB rays.

Helps increase confidence

Some people are afraid to walk into a room filled with people just because they have marks on their skin. Scars are common. But sometimes, we need to get rid of these marks to look and feel beautiful. The best foundation in Japan makes skin look even and hides all blemishes and black spots. Now, you can rock your party with the perfect look.

Flawless skin

Foundation smooths out imperfections on the skin and gives it a healthy glow. One with natural coverage will balance your complexion and improve your skin tone. Some high-quality foundations contain ingredients that actively improve the underlying skin tone, enhancing your natural shine.

Anti-aging benefits

Your foundation can be a barrier, preventing germs and contaminants from settling on your skin’s surface. This reduces free radical damage and the accelerated aging caused by these particles.

Though the best foundation in Japan can conceal most of the shortcomings of your skin for a period of time, it can also help in a few other ways which may actually protect your skin whenever you are on it.

  • It reduces the size of big pores.
  • The foundation is used as a base for the rest of the makeup.
  • Provide shape to your face, highlighting your jawlines, nose, and cheekbones.
  • Foundations can work as a barrier on the skin, preventing pollutants from damaging your skin
  • Can be good for covering up blemishes and wrinkles

Disdvantages of using Foundation

  • Acne 
  • Skin allergic
  • Eye infection
  • Skin discoloration

These are some side effects of foundation. However, you can save yourself from these adverse effects by removing your foundation before you sleep.

Understand the who, what & why behind your favourite products

Brand Values | Product Philosophy | Product USPs

Read brand stories, their raison-d'etre, and understand what drives them to caringly create the highest quality products for your well-being.

Brand stories

Frequently asked questions on foundation makeup

1. Is it okay to use foundation every day?

2. Is it possible to remove dark patches with foundation?

3. Is it possible to use foundation on oily skin?

4. How can I tell if my foundation is expired?

Expert reviews you can rely upon

Expert Insights | Product Reviews | Connect with Experts

Gain valuable insights and read unbiased product reviews by subject matter Experts on Zotezo, the ultimate trust commerce platform, that empowers millions globally to make informed decisions for their wellbeing.

Expert Advisory

Conclusion

Using foundation is the best way to look beautiful. Buy a foundation that matches your skin tone and is chemically free.

Remember, foundations and makeup are temporary solutions. Always feel beautiful in your skin. 

Did you find this article interesting? Were these products on your checklist as well? 

Do keep us posted in the comments below and share it with your friends, families, and beloved. Also, don`t forget to mention the best foundation in Japan that you pick up from the most popular online marketplace.

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Soumi Roy

Editor-in-Chief

Wellness Blogger verified

Soumi is the Editor-in-Chief for Zotezo.com, where she’s testing out everything from the latest lip gloss to the premium skincare trend. Her product review skill covers everything under the beauty and grooming verse. You can spot her work on Buzzfeed and Medium.