Introduction

The best foundation in Italy can be your best friend when it comes to looking more perfect for some time. It will help you hide any blemishes, wrinkles, patches on the skin, and let your natural appearance shine through.

The foundation is an essential part of any cosmetic look. The best foundation in Italy provides an even canvas for all the other components of a look-contour, concealer, brows, and so on—to shine, allowing makeup artists and beginners to create their masterpieces.

But selecting this masterpiece is itself an arduous task. The market has thousands of different products and advertisements that make it more appealing. Some of the typical questions regarding foundation are:

  • Which one is the best foundation?
  • Will the best foundation match my skin tone?
  • What are the benefits of using a foundation?

And so on. Therefore, we have compiled a list of the best foundation brands in Italy for you. Keep scrolling!

Our pick of the 5 best foundation makeup of 2024 in Italy

Zotezo Score
Best Foundation
Lowest Price

B+

€15.99

€12.84

B+

€11.00

€11.00

B+

€9.99

€7.99

B

€13.90

€13.90

B

€16.95

€16.95

Let's take a deep dive into these 5 best Foundation in Italy

Best Overall Foundation in Italy

Kiko Milano

B+

Zotezo review

The KIKO Milano Unlimited Foundation 1, 5N | Fondotinta Fluido a Lunga Tenuta is a long-lasting foundation that provides a flawless, matte finish with high coverage. It is hydrating, easy to apply, and delivers exceptional performance.

Product details

  • Long-lasting formula for up to 24 hours of wear

  • No-transfer formula for a flawless look without smudging

  • Lightweight and fluid texture for easy application

  • Soft and velvety touch for a comfortable feel on the skin

Benefits of KIKO Milano Unlimited Foundation...

  • Exceptional performance

  • Matte finish and high coverage

  • Hydrating and easy to apply

B+

Zotezo review

The Bourjois Healthy Mix Foundation 056 is a great choice for those with normal to dry skin, as it has a hydrating formula and provides a healthy and natural-looking complexion. It also offers good coverage for minor imperfections and has a good lasting power. However, it may not be suitable for oily skin and there are some variations in formulation and quality for the color 050 option.

Product details

  • Anti-aging properties

  • Provides a healthy and natural-looking complexion

  • Long-lasting formula

  • Blurs imperfections

  • Lightweight and comfortable on the skin

  • Suitable for all skin types

Benefits of Bourjois Healthy Mix Foundation

  • Hydrating formula

  • Illuminating effect

  • Suitable for normal to dry skin

  • Good coverage for minor imperfections

  • Suitable for mature skin

  • Good lasting power

Weaknesses

  • Different formulation and quality for color variation 050

  • Not suitable for oily skin

Markwins Beauty Brands, Inc.

B+

Zotezo review

The Wet n Wild – Photo Focus Foundation DEWY is a long-lasting, lightweight, and hydrating foundation that provides a luminous finish and effectively covers imperfections. However, some customers have reported that the foundation may feel slightly heavy on the skin and the shade range may not be suitable for all skin tones.

Product details

  • Long-lasting foundation formula

  • Lightweight and hydrating

  • Provides a luminous finish

  • Vegan product

  • Covers imperfections

  • Hydrates the skin

Benefits of Wet n Wild – Photo Focus D...

  • Long-lasting formula

  • Lightweight and hydrating

  • Provides a luminous finish

  • Covers imperfections

Disadvantages

  • The foundation may feel slightly heavy on the skin due to its silicone-based formula

  • The shade range may not be suitable for all skin tones, as some customers have mentioned that the Nude Ivory shade is slightly darker than their natural skin tone

B

Zotezo review

The Rimmel Lasting Finish Foundation 201, Siero, Classic Beige is a reliable and excellent quality foundation that blends tradition and innovation. It offers a natural and lightweight finish and a wide range of shades at an affordable price. However, it does have a limited shade range and may not be as long-lasting as claimed.

Product details

  • Reliable range

  • Blends tradition and innovation

  • Excellent quality product

Benefits of Rimmel Lasting Finish Foundation...

  • Natural and lightweight finish

  • Wide range of shades available

  • Long-lasting formula

  • Affordable price

Negatives

  • Limited shade range

  • Not long-lasting as claimed

B

Zotezo review

Foundation: The Foundation Trilogy, Book 1″ offers an engaging storyline, thought-provoking concepts, and well-developed characters, providing readers with an immersive and intellectually stimulating reading experience. However, its limited availability and potential lack of appeal to all readers may be drawbacks.

Product details

  • Feature: Engaging storyline

  • Benefit: The captivating narrative of "Foundation: The Foundation Trilogy, Book 1" keeps readers hooked, ensuring an immersive reading experience

  • Feature: Thought-provoking concepts

  • Benefit: This book introduces readers to intriguing concepts and ideas, stimulating intellectual curiosity and expanding their thinking

  • Feature: Well-developed characters

Benefits of The Foundation Trilogy, Book 1

  • Engaging storyline

  • Thought-provoking concepts

  • Well-developed characters

Cons

  • Limited availability

  • May not appeal to all readers

Tips for choosing the right foundation makeup for you

The best foundation in Italy will help you improve your appearance in accordance with your choices. However, the difficult part is still getting your hands on the best one. Here, we will try to explain the factors to consider when buying a foundation.

Shade

Foundation is all about blending the liquid with your original skin tone, but make the skin look smooth and better. However, in order to close in on your skin tone, you better check the different shades and opt for the one that suits you better.

Waterproof

Foundations can cover up your natural imperfections, but still, they can surely get washed off by tap water, rain and may even damage your look after seating. Thus, a waterproof foundation may be a wiser option these days.

Quantity

As a beauty product that needs to be applied to your skin, the quantity of the product is important to keep in mind while buying the best foundation in Italy. A higher quantity is always appreciated.

Types

There are different types of foundations available in the market that are designed especially for certain skin types. So, you better get one according to your skin type.

Products listed here are carefully reviewed and tested by our expert authors and reviewers. If you buy through links on this page, we may earn a small commission. Here’s our editorial process.

How we reviewed these products

Advantages of using foundation makeup

Ensures protection against sun

While sunshine is beneficial to the skin since it provides Vitamin D, excessive exposure can cause skin damage and premature aging. Natural sun protection, such as zinc oxide and titanium oxide, will be included in a worthy foundation to protect your skin from UVA and UVB rays.

Helps increase confidence

Some people are afraid to walk into a room filled with people just because they have marks on their skin. Scars are common. But sometimes, we need to get rid of these marks to look and feel beautiful. The best foundation in Italy makes skin look even and hides all blemishes and black spots. Now, you can rock your party with the perfect look.

Flawless skin

Foundation smooths out imperfections on the skin and gives it a healthy glow. One with natural coverage will balance your complexion and improve your skin tone. Some high-quality foundations contain ingredients that actively improve the underlying skin tone, enhancing your natural shine.

Anti-aging benefits

Your foundation can be a barrier, preventing germs and contaminants from settling on your skin’s surface. This reduces free radical damage and the accelerated aging caused by these particles.

Though the best foundation in Italy can conceal most of the shortcomings of your skin for a period of time, it can also help in a few other ways which may actually protect your skin whenever you are on it.

  • It reduces the size of big pores.
  • The foundation is used as a base for the rest of the makeup.
  • Provide shape to your face, highlighting your jawlines, nose, and cheekbones.
  • Foundations can work as a barrier on the skin, preventing pollutants from damaging your skin
  • Can be good for covering up blemishes and wrinkles

Disdvantages of using Foundation

  • Acne 
  • Skin allergic
  • Eye infection
  • Skin discoloration

These are some side effects of foundation. However, you can save yourself from these adverse effects by removing your foundation before you sleep.

Understand the who, what & why behind your favourite products

Brand Values | Product Philosophy | Product USPs

Read brand stories, their raison-d'etre, and understand what drives them to caringly create the highest quality products for your well-being.

Brand stories

Frequently asked questions on foundation makeup

1. Is it okay to use foundation every day?

2. Is it possible to remove dark patches with foundation?

3. Is it possible to use foundation on oily skin?

4. How can I tell if my foundation is expired?

Expert reviews you can rely upon

Expert Insights | Product Reviews | Connect with Experts

Gain valuable insights and read unbiased product reviews by subject matter Experts on Zotezo, the ultimate trust commerce platform, that empowers millions globally to make informed decisions for their wellbeing.

Expert Advisory

Conclusion

Using foundation is the best way to look beautiful. Buy a foundation that matches your skin tone and is chemically free.

Remember, foundations and makeup are temporary solutions. Always feel beautiful in your skin. 

Did you find this article interesting? Were these products on your checklist as well? 

Do keep us posted in the comments below and share it with your friends, families, and beloved. Also, don`t forget to mention the best foundation in Italy that you pick up from the most popular online marketplace.

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Soumi Roy

Editor-in-Chief

Wellness Blogger verified

Soumi is the Editor-in-Chief for Zotezo.com, where she’s testing out everything from the latest lip gloss to the premium skincare trend. Her product review skill covers everything under the beauty and grooming verse. You can spot her work on Buzzfeed and Medium.